Groupon Ordered to Improve Practices Within Three Months
It has been reported that the voucher company Groupon has been given a deadline of 3 months for it to improve the way that it conducts its business in the UK. The ruling has come from a UK regulator after an investigation was carried out on Groupon.
The Office of Fair Trading in the UK did an investigation on the company and found that there were widespread breaches of consumer protection rules that needed to be resolved.
In the report, the OFT brought up the specific worries about the terms of the pricing, advertising, refunds and unfair terms. As a result of the report, Groupon has agreed to review its policy to make sure that it is more honest with its customers.
Groupon has experienced rapid growth over recent years and as a result it has said that its policies have not always been able to keep up with the fast pace at which they have grown as a company.
There have been concerns in the UK about the way in which some deals have been over exaggerated by the company to make their users think that they are getting a better deal than they actually are.
In some cases the authorities that regulate advertising in the UK found that there was no evidence that some of the deals that were being advertised were actually available on the company’s website.
Groupon has agreed that it will now make any limitations on the offers clearer to customers and that it will make all of the prices on its deal easier to understand.
The Office of Fairing Trading did say that group offer sites like Groupon can be of real worth to consumers but that in order for them to work well they have to offer the customers the right information so that they can make informed choices.